edomal

Having grown up with the influence of nineties and noughties rom-coms, many of us likely wanted to be a working girl in fashion journalism or marketing. From the likes of Andie Anderson, to Andy Sachs and Jenna Rink, we all adored the idea of frantically running errands through the streets of NYC in high-end couture. As a concept, it still doesn’t sound too bad, so why then has it lost its allure? The fashion girl in the past wore effortlessly cute and cool work outfits, but never the same thing. She was good at her job, had a great social life and still worked for and wanted more. This still fits the general aspirations of the modern day working girl, but no longer within the same realms.  Although this is largely due to the shift in the presentation of working women in the media nowadays, working a ‘silly fashion job’ being a dated stereotype. There is arguably another reason as to why the interest in this job has crumbled: the death of the fashion magazine. We see online media m...